Even 58 year-old father of a good friend of mine wrote like 2 days after San Francisco Mac World happened, that he NEEDS iPhone NOW and can't wait for it to come out. Ground breaking OS X running REAL mobile device with iPod video, Safari browser, 2.0 mega pixel camera is by default Top 5 product of the year 2007, I propose.
Well, Apple has been heavily working on their website for some time now and very effectively. They launched iPhone on Discussions forum. What a smart move. I like it when such big firms do so much for their corporate webpage. Another offtopic example would be Skype.com, where things are changing and getting better all the time.
Apple.com has been expanding a lot recently, did everybody see the Education pages and the Pro section lately? Mac@work.